I have attached a picture that I took of a custom apparel fleece jacket from one of our client’s recent orders. Notice the full back design in a subtle tone on tone visual. Tone on tone is popular with many people who want to wear imprinted apparel without feeling like screaming billboards. Embroidery alone, without the jacket, for such a full back area, could cost $50.00 with the thousands of stitches required. The new laser etching process can produce full back designs on many fabrics for just a few dollars. The fleece jacket pictured, including decoration, costs less than $30 each, including the full back design. Laser etching, in addition to a full back design, can be done as full front crossing over the zipper or as traditional left chest design. Moisture wicking shirts can be laser etched as well as jackets. Consider laser etching as an option then next time you need custom logo apparel.